Customer Experience

Customer experience is the sum of all interactions a customer has with your brand. It encompasses the emotional response a customer has to all manner of touchpoints in the customer journey, both direct and indirect. For example, if a prospective buyer browses your website, they could have a positive or negative experience. Maybe they find your content easy to scan and understand, and it’s presented in a visually appealing and engaging manner. This indirect interaction with your brand would likely result in a positive customer experience.